Why Smart Advertising is Essential to Responsible Business

Innovative advertisements not only impact a company’s credibility but can also  impact a company’s CSR efforts too. The recent trends in advertising reflect how companies are effectively integrating socially relevant themes, in their marketing campaigns, to promote a well-rounded, socially responsible image. One of the critical factors, in doing so, is the perception shift among the […]

Advertisements

CSR Titans

In 2015, Gateway House came out with a fantastic article tracing the history of CSR in the country. Key insights from the article reflected how corporate giving has been channeled through the 19th century, be it under the helm of religious practices, close political affiliations or just the changing patterns in national economy and regulations.  […]