Crowdsourcing is the new buzz word for businesses looking to co- create ideas, deeper engagement and meaningful resources for a specific purpose or a cause. It is an effective method of mobilizing crowd though internet, typically to come up with new ideas, strategies, or resources. With an active user base of more than 363 crores … Continue reading Crowdsourcing in CSR: An opportunity to Innovate and Re-invent?
Have you ever put on your sports shoes and wondered where it came from? Well, chances are, that if you’re wearing Adidas Ultra Boost, you’re doing world a favour and wearing recycled plastic. Yes, recycled plastic! Adidas is one of the biggest sports brands in the world and this innovation is a spotlight to it's sustainable strategy goals. … Continue reading #GoodJobCSR: 3 Things I Like About the Adidas-Parley Initiative
#OneMillionMeals is a joint initiative by Akshaya Patra and Snapdeal and is supported by Huawei. The initiative aims to raise dal donations to support mid-day meals for the underprivileged children studying in government or government aided schools. When I came across this initiative I was immediately drawn to its simple and effective style of marketing … Continue reading #GoodJobCSR: 3 Things I like about the #OneMillionMeals Initiative