5 Proven Ways to Engage Your Employees in Your Companies’ CSR Initiatives

An engaged workforce is often the biggest asset of a company. Engaged employees go the extra mile in their jobs and add fuel to the company’s goals and objectives. When CSR becomes a tool in increasing employee engagement, it’s a win-win for all. Employees engaging in CSR efforts help in building the company’s positive brand … Continue reading 5 Proven Ways to Engage Your Employees in Your Companies’ CSR Initiatives

Water Strategy: How CSR Initiatives can Solve Some of the Toughest Challenges in the Water Sector

Water scarcity is undoubtedly one of the worst risks facing our word today. The world population of 7.5 billion people depend on the existing strained water supply and the future compounded by the climate change risks seems grimmer.  The UN Global Compact recently estimated that ‘the global demand for water is set to outgrow current extraction capacity by 40% … Continue reading Water Strategy: How CSR Initiatives can Solve Some of the Toughest Challenges in the Water Sector

#GoodJobCSR: 3 Things I love About the Internet Saathi Programme

Around 40% of the world population is connected to the internet either through mobiles or on laptops. In India, the number of internet users could cross 450 million by June 2017. It is significant to note here that in spite of India being well-connected, only one-third of internet using population are women. The accessibility further … Continue reading #GoodJobCSR: 3 Things I love About the Internet Saathi Programme

10 Essentials of A Project Design

Good impact is reflective of a company’s CSR efforts and cannot be achieved without critical deliberations on such efforts and their designs. A good project design in CSR determines the nature and volume of the impact and is therefore, both necessary and important. With the growing need for improving and innovating implementation processes, companies are … Continue reading 10 Essentials of A Project Design

#GoodJobCSR: 3 Things I like about the #OneMillionMeals Initiative

#OneMillionMeals is a joint initiative by Akshaya Patra and Snapdeal  and is supported by Huawei. The initiative aims to raise dal donations to support mid-day meals for the underprivileged children studying in government or government aided schools. When I came across this initiative I was immediately drawn to its simple and effective style of marketing … Continue reading #GoodJobCSR: 3 Things I like about the #OneMillionMeals Initiative

Why Smart Advertising is Essential to Responsible Business

Innovative advertisements not only impact a company’s credibility but can also  impact a company’s CSR efforts too. The recent trends in advertising reflect how companies are effectively integrating socially relevant themes, in their marketing campaigns, to promote a well-rounded, socially responsible image. One of the critical factors, in doing so, is the perception shift among the […]