#GoodJobCSR: 3 Things I Like About the Adidas-Parley Initiative

Have you ever put on your sports shoes and wondered where it came from? Well, chances are, that if you’re wearing Adidas Ultra Boost, you’re doing world a favour and wearing recycled plastic.  Yes, recycled plastic! Adidas is one of the biggest sports brands in the world and this innovation is a spotlight to it's sustainable strategy goals. … Continue reading #GoodJobCSR: 3 Things I Like About the Adidas-Parley Initiative

Why Smart Advertising is Essential to Responsible Business

Innovative advertisements not only impact a company’s credibility but can also  impact a company’s CSR efforts too. The recent trends in advertising reflect how companies are effectively integrating socially relevant themes, in their marketing campaigns, to promote a well-rounded, socially responsible image. One of the critical factors, in doing so, is the perception shift among the […]